Project Information
Event: 2018 Beijing International Fire Protection & Emergency Rescue Expo
Date & Location: 2018 | Beijing, China
Services: Large-scale booth design, heavy equipment display planning, stage design, on-site execution
Date & Location: 2018 | Beijing, China
Services: Large-scale booth design, heavy equipment display planning, stage design, on-site execution
Design Concept
The booth featured a striking red-and-white architectural structure with towering vertical elements that echoed the height of the aerial platforms on display. The layout was optimized for massive equipment, integrating an outdoor presentation stage and a modern glass-walled reception area. Vertical flags and large-scale graphics created a cohesive visual identity, effectively highlighting the brand's slogan "Quality Changes the World."
