中文
Project

SANY Road Machinery Xuzhou Booth

Towin New Thinking designed a high-impact booth for SANY Road Machinery at the 2022 Xuzhou International Construction Equipment Trade Fair. Centered on "Three Innovation to Win the Future," the project combined heavy machinery displays with a premium launch event, showcasing SANY's "National Trend" brand identity and technological leadership.

Domestic Booths

Project Information

Event: 2022 China (Xuzhou) International Construction Equipment Trade Fair & C10 Milling Machine Launch
Date & Location: September 1, 2022 | Xuzhou, China
Services: Booth design & construction, new product launch planning, stage design, AV production, on-site execution

On-site Presentation

The booth featured a striking white archway entrance leading to a dynamic display of rollers and milling machines, highlighting industrial power. Bold red graphics visualized the "National Trend" theme. The highlight was the C10 Milling Machine Launch Event, where immersive LED visuals and professional lighting created a spectacular atmosphere for the product unveiling, effectively reinforcing SANY's market dominance.

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SANY Road Machinery Xuzhou Booth project image 01

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