Project Information
The 137th China Import and Export Fair (Canton Fair), held from April 15 to 19, 2025, at the Pazhou Complex in Guangzhou
Services: overall booth solution planning, AI interactive space design, renderings output, custom booth design and construction, multimedia system planning
Services: overall booth solution planning, AI interactive space design, renderings output, custom booth design and construction, multimedia system planning
On-site Presentation
The Canton Fair is China's oldest and largest trade fair, serving as a vital barometer for foreign trade. For this edition, Towin New Thinking undertook AUX's custom booth project, transforming the space into an immersive brand experience center. By combining an open island structure with specific zones for AI interaction and R290 energy management systems, we turned abstract technologies into tangible experiences. The strategic layout not only maximized visitor flow but also provided private negotiation areas, effectively enhancing the brand's professional image and supporting its global market expansion.
