Project

SANY Heavy Truck Booth Design

Towin New Thinking provided a creative booth design for SANY Heavy Truck. Centered on the "Quality Changes the World" philosophy, the project integrates a striking red truck cutout model with a minimalist white display space, creating an immersive and powerful brand presentation area.

2026-09-29

Domestic Booths

Project Information

Event: SANY Heavy Truck Domestic Exhibition
Location: China
Services: Booth concept design, 3D visualization, spatial planning, branding visual execution

Design Concept

The design features a bold red truck cutout as the central visual anchor, set against a clean white exhibition background. This strong color contrast immediately captures attention and highlights the product's heavy-duty features. A custom-built staircase invites visitors to interact with the truck, while the surrounding white walls and display panels maintain a professional atmosphere for presenting core component details. The combination of bold product focus and functional zoning effectively conveys SANY's industrial strength.

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