中文
Project

Guizhou Xijiu at Chengdu CFDF (Design Concept)

Towin New Thinking designed a futuristic exhibition booth for Guizhou Xijiu at the 2023 Chengdu CFDF. Blending modern aesthetics with traditional brewing culture, the project created an immersive "Junzi" space that highlighted the brand's heritage and premium quality through innovative spatial design.

Exhibition Main Venue ServicesDomestic Booths

Project Information

Event: China Food and Drinks Fair (CFDF) - Design Proposal
Date & Location: 2023 | Chengdu, China
Services: Exhibition booth concept design, 3D visualization, spatial planning, brand experience design

On-site Presentation (Design Concept)

The design features a striking semi-circular entrance with glowing cyan accents, creating a welcoming and high-tech atmosphere. Inside, the layout seamlessly integrates product display zones with a sophisticated tasting area, using teal shelving and warm wood tones to balance modernity with tradition. A dedicated "Brewing Calendar" wall visually narrates the craftsmanship behind the liquor, while the central reception area serves as a focal point for brand interaction, offering visitors a refined journey through Xijiu's cultural legacy.

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