Project Information
The 2021 Changsha International Construction Equipment Exhibition (CICEE), held in May 2021 at the Changsha International Convention and Exhibition Center
Services: overall booth solution planning, large-scale machinery display layout, stage & conference area design, renderings output, custom booth design and construction
Services: overall booth solution planning, large-scale machinery display layout, stage & conference area design, renderings output, custom booth design and construction
On-site Presentation
As a premier global platform for the construction machinery industry, CICEE attracts top-tier manufacturers worldwide. For this edition, Towin New Thinking created a landmark exhibition space for SANY under the theme "Digital Drive, Smart Future." The design strategically utilized a large central LED screen and an open island structure to accommodate massive equipment like concrete pump trucks and mixers. The bold red and white color scheme, combined with professional lighting, highlighted the industrial aesthetics of the machinery while providing distinct zones for product demonstration and business negotiation, reinforcing SANY's brand dominance.
