Project Background
On October 13 and 16, 2017, Hunan TV held its 2018 New Product Launch & Advertising Resource Sharing Session under the theme "Happy China, Enjoy a Bright Future" at the Four Seasons Hotel Guangzhou and Kerry Hotel Pudong, Shanghai, with approximately 500 attendees per event. As a major annual event for one of China's leading satellite TV channels, the client had high expectations for the on-site atmosphere, smooth flow, and brand presentation.
Services Provided
The TowinExpo team provided overall event execution services for both events, including stage space design, on-site material setup, process coordination, traffic flow planning, and on-site execution management. Based on the hotel venue conditions, the team strategically arranged the registration area, exhibition area, main stage, and VIP lounge to ensure smooth traffic flow.
Execution Highlights
1. Dual-City Coordination: The two events in Guangzhou and Shanghai were executed consecutively within a short timeframe. The team ensured consistent presentation across both locations through standardized processes and efficient coordination. 2. Stage Presentation: Aligned with Hunan TV's brand identity, the stage design highlighted the "Happy China" theme, with precise lighting and sound tuning to ensure an impactful launch. 3. On-Site Management: From guest reception to process execution, the team meticulously managed every detail to ensure the events ran on time and in an orderly manner.
On-Site Presentation
Project Summary
The successful execution of these dual-city events demonstrated the TowinExpo team's professional capabilities in event execution. From stage construction to process management, the team ensured the high-quality presentation of Hunan TV's brand event with a rigorous approach, also accumulating valuable experience for future similar launches and sharing sessions.