Project Background
On May 17-18, 2023, at the Langham Place Guangzhou, the 18th China Commercial Real Estate Festival, initiated and hosted by Winshang, took "Openness · The Resonance of Commerce" as its theme and attracted numerous industry experts and leading elites. As the event execution party, the Towin team undertook comprehensive services from stage construction to process coordination, ensuring the efficient presentation of this industry event.
Scope of Services
The Towin team provided overall event execution and on-site management services for this real estate festival, covering multiple sections including the Digital-Intelligent Commercial Future Conference, the MINISO · wink Night Special VIP Cocktail Reception, the MINISO · Commercial Real Estate Promotion Forum 18th Annual Meeting, the 18th China Commercial Real Estate "Golden Coordinate" Awards Ceremony and Gala Dinner, and the 10th CREE Commercial Real Estate Expo & China City Pavilion Thematic Exhibition. Services included stage space design, material construction, circulation route planning, process coordination, and on-site execution, ensuring seamless connection between all segments.
Execution Highlights
At the Digital-Intelligent Commercial Future Conference, the Towin team created a conference atmosphere focused on industry frontiers through professional stage design and construction; at the VIP cocktail reception and awards gala dinner, the team carefully arranged lighting and space, enhancing the event's sense of quality; in the expo area, the team efficiently completed booth construction and circulation guidance, ensuring exhibitors' display results and visitors' experience. Throughout the execution process, the team focused on details and time control, ensuring the smooth transition of multiple events.
On-site Presentation
Digital-Intelligent Commercial Future Conference
MINISO · wink Night Special VIP Cocktail Reception
MINISO · Commercial Real Estate Promotion Forum 18th Annual Meeting
The 18th China Commercial Real Estate "Golden Coordinate" Awards Ceremony and Gala Dinner
The 10th CREE Commercial Real Estate Expo & China City Pavilion Thematic Exhibition
Project Summary
The successful holding of this Commercial Real Estate Festival demonstrated the Towin team's comprehensive capabilities in the field of event execution. From conference forums to awards gala dinner, from expo to cocktail reception, the team provided a high-quality stage and space for industry exchange through professional construction and coordination. In the future, Towin will continue to create more value for clients with the dual advantages of exhibition display and event execution.