Project Background
On August 31, 2016, the GAC Trumpchi GS8 new product launch was held at the Six Senses Hotel in Qingtong Mountain, Chengdu, with about 200 media in attendance. As the brand's key model of the year, the GS8's debut needed to convey both a sense of technology and quality, placing high demands on on-site execution and stage presentation.
Services Provided
The TowinExpo team provided event execution and on-site construction services for this launch, including stage space design, stage construction, process coordination, and on-site implementation. The team worked closely with the organizer and partners to ensure smooth progress of all segments.
Execution Highlights
The stage design followed the principle of "less is more," using clean lines to create a grand and modern visual style, focusing the audience's attention on the new car itself. The combination of male and female models showcased a balance of strength and elegance, echoing the GS8's product character of "built for conquest," enhancing the event's visual appeal and memorability.
On-Site Presentation
At the venue, the stage lighting and linear structures complemented each other, making the GS8 shine brilliantly against the simple backdrop. The seamless coordination between models and the vehicle provided media and guests with a launch experience that combined visual beauty and product allure.
Project Summary
The launch event was successfully delivered. The TowinExpo team gained valuable experience in stage construction, on-site execution, and process coordination. The clean and powerful stage design effectively highlighted the product, creating a good communication scenario between the brand and the media. In the future, TowinExpo will continue to provide reliable support for more brand events with professional execution capabilities.