中文
Project

Guizhou Xijiu at China International Alcoholic Drinks Expo

Towin New Thinking crafted an immersive booth for Guizhou Xijiu at the 2023 CIADE in Guangzhou. Blending traditional Chinese aesthetics with modern displays, the project created an elegant "Oriental Xijiu" space that visually interpreted the brand's "Junzi" philosophy and premium quality.

Domestic BoothsShowrooms & Museums

Project Information

Event: China International Alcoholic Drinks Expo (CIADE)
Date & Location: 2023 | Guangzhou, China
Services: Booth concept design, cultural atmosphere creation, product display planning, on-site construction & execution

On-site Presentation

The booth fused heritage with modernity, featuring intricate wooden lattice screens and a circular "moon gate" shelf that framed the space like a traditional painting. Inside, light wood tones and cyan accents brought the "Junzi Quality" theme to life, while digital misty mountain visuals complemented the physical displays. 

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