中文
Project

Xijiu Sealed Jar Ceremony: Crafting a Cultural IP

Towin New Thinking transformed the Xijiu production base into a cultural landmark for the Sealed Jar event. By integrating stage design, environmental graphics, and architectural murals, the project created a solemn atmosphere that perfectly embodied the brand's "Junzi" philosophy and brewing heritage.

Showrooms & Museums

Project Information

Event: Xijiu Sealed Jar Sales Event & Cultural IP Packaging
Date & Location: July 21, 2021 | Xijiu Production Base, Guizhou
Services: Stage design & construction, environmental graphic design, cultural corridor planning, architectural mural painting, event atmosphere creation

On-site Presentation

The project successfully translated the design blueprints into a tangible cultural landscape, creating a solemn yet inviting atmosphere. The centerpiece was the majestic "Sealed Jar Ceremony" stage with its scroll-inspired backdrop and cloud motifs, perfectly framing the ritual's historical weight. This was complemented by narrative outdoor corridors adorned with calligraphy and fan-shaped displays that guided visitors through the Chishui River's brewing legacy, while large-scale murals on factory buildings seamlessly integrated the brand's visual identity with the natural mountainous backdrop, softening industrial edges into a cohesive cultural sanctuary.

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