Project Information
Date & Location: June 29, 2022 | Lakeside Park, Guangzhou (Luhu Park)
Services: Space design & rendering, cultural wall customization, opening ceremony planning & execution, interactive display installation, brand atmosphere creation
On-site Presentation
The final execution perfectly captured the elegant and profound essence of the design blueprints.
Cultural Facade: The exterior renovation retained the classic brick texture while integrating modern wooden grilles and the iconic "Junpin Academy" signage. The traditional stone elephants and red carpet setup created a grand yet welcoming entrance for the opening ceremony.
Immersive Craftsmanship Display: The interior features a stunning visual reproduction of the Chishui River valley and the traditional brewing process. Life-sized figures demonstrating the "12987" brewing technique bring the heritage of sauce-aroma liquor to life, educating visitors through vivid storytelling.
Elegant Atmosphere: The reception area and tasting zones utilize warm lighting, marble textures, and circular moon-gate motifs to reflect the "Harmony" philosophy. The seamless transition from the digital renderings to the physical space ensures a consistent, high-end aesthetic that resonates with the brand's premium positioning.
