Event Background
Held in Shenzhen.
Stroll through a spring craft beer market in an urban campsite~
The 'Camping Block' is open! Explore the tipsy market! First 'kid-friendly,' now 'pet-friendly'—pets are undoubtedly important companions in our lives.
Shenzhen Raffles City is also a pet-friendly mall where furry friends can roam freely and explore the world with their owners.
Recently, Raffles City's craft beer market officially opened, bringing more delicious, fun, and enjoyable spring experiences.
Key Information
Limited-time HeyLu Camp 'Craft Beer Market'
Raffles City's 'Hey Lu Camp! Spring Craft Beer Market' has officially launched. Tents, green lawns, folding chairs…
In the specially set camping block at the B1 sunken plaza, 14 creative craft beer shops from Shenzhen have set up stalls, offering a rustic charm as the evening tipsy sets in.
Besides the craft beer market and camping block, there are also Green Convenience pop-ups, weekend music parties, and outdoor movies—all free to join,
providing a more relaxed and open leisure space. JK House, with four stores in Shenzhen, specializes in whiskey, and its stall features a motorcycle as a signature element.
Beyond tasting, JK House aims to spread whiskey culture, allowing 'spirit enthusiasts' to better connect with whiskey.
This time, the owner recommended the 'Daughter's Brew' special, a rice wine with rich flavor, perfect for slow sipping.
As dusk falls, the lights in the sunken plaza suddenly illuminate, and leaves sway in the breeze, full of vitality.
Every weekend is market day, with live music parties and outdoor movies starting at limited times.
Bands play songs in the central area, creating a cozy evening with a tipsy atmosphere.
Free admission: 'Green Convenience x Nanshan Bookstore' outdoor reading corner. Located at Nanhai Park, this 'outdoor book corner' is a collaboration between Raffles City, Green Convenience, and Nanshan Bookstore. Presented as a 'Green Spaceship,' the book corner is cute and eye-catching.
Related Services
Towin Expo provided exhibition design, booth construction, and on-site delivery services for the 'Camping Block' tipsy market at Shenzhen Raffles City. From overall spatial planning of the camping block to customized booth construction for the craft beer market, Towin Expo ensured every detail aligned with the brand identity, creating an immersive spring leisure experience for citizens.
Industry Insight
In recent years, commercial complexes have increasingly focused on creating 'micro-vacation' scenarios, attracting younger audiences through elements like camping, markets, and pet-friendly spaces. Such events not only boost foot traffic and dwell time but also foster deeper interaction between brands and consumers. Exhibition design companies play a key role in these projects, transforming commercial spaces into socially engaging experiential venues through creative spatial design and efficient construction.
Summary
The 'Camping Block' tipsy market at Shenzhen Raffles City, featuring craft beer, camping, music, movies, and pet-friendly highlights, offers citizens a new spring leisure destination. Through professional exhibition design and construction services, Towin Expo helped the mall create this popular attraction, demonstrating its expertise in revitalizing commercial spaces.