Event Background
In 2022, Marubi celebrated its 20th anniversary and launched its annual flagship event—the 'Together' Marubi Eye Cream Festival. As a long-term partner, Towin Expo once again undertook the opening ceremony and overall exhibition design and construction, aiming to convey Marubi's brand proposition 'Bright Eyes Together' through an immersive spatial experience, and showcase its collaboration with artist Chen Fenwan and the new Chocolate Series products.
Core Highlights
At the opening ceremony, colorful ribbons guided guests into the main venue, with Marubi × Chen Fenwan co-branded art installations along the way, deeply integrating brand visuals with artistic creativity. The new product display area featured a chocolate-smooth texture and water-ripple lines, complemented by translucent lighting and a pristine white palette, highlighting the craftsmanship and technology of the Chocolate Series. Towin Expo managed the entire process from concept design to on-site construction, ensuring every detail precisely conveyed the brand identity.
Discover the craftsmanship and technology of the Chocolate Series. Using the new product packaging's water-ripple lines and chocolate-smooth texture, combined with translucent lighting and a pristine white palette, the display area showcases the innovative technology behind the Chocolate Series, creating a luminous and flowing product showcase.
Related Services
The opening ceremony involved several core services from Towin Expo:
- Exhibition Design: Overall spatial concept design integrating brand elements and art installations;
- Booth Construction: From structural fabrication to fine decoration, ensuring safety and aesthetics;
- Showroom Spaces: Flow planning and lighting effects for the new product display area;
- On-site Delivery: Full project management, completing construction and dismantling on time and with quality;
- Brand Display: Strengthening Marubi's 'Eye Cream Festival' IP and new product image through visual language.
Industry Insight
Beauty brands are increasingly focusing on creating immersive experiences through exhibition design during key milestones such as anniversaries or new product launches, to enhance consumer identification with brand culture. Leveraging insights into beauty industry trends, Towin Expo combines art collaborations, product displays, and spatial storytelling to help brands achieve both emotional connection and commercial goals. In the future, scenario-based and artistic exhibition design will become an important direction for beauty brand marketing.
Summary
Towin Expo provided one-stop exhibition design and construction services for the Marubi 20th Anniversary Eye Cream Festival opening ceremony, from co-branded art installations to the new product display area, accurately presenting the brand concept and product highlights. This collaboration once again validated Towin's professional capabilities in executing beauty industry events and accumulated valuable experience for brand display projects.