Event Background
Deutsche Messe AG is a globally renowned exhibition organizing institution, while Shanghai Demage Exhibition Company focuses on exhibition stand design and construction. In the exhibition industry chain, the two respectively play the roles of an upstream organizer and a downstream service provider, and are often confused by clients. Based on public information, this article clarifies the positioning and relationship of the two companies.
Core Information
Deutsche Messe AG is a major German exhibition organizer, owning well-known exhibitions such as Hannover Messe. Its Hannover Milano Fairs (Shanghai) Co., Ltd. established in China was founded in 1999, is a wholly foreign-owned enterprise, with registered capital of USD 500,000, a staff size of 100-500 people, and mainly organizes and undertakes various economic and technical exhibitions and conferences within China, and provides exhibition-related services. Demage Exhibition Company is a professional exhibition stand design and construction company, providing exhibitors with exhibition stand design, construction, and on-site services. The two have an upstream-downstream cooperative relationship: Hannover organizes exhibitions, and Demage provides exhibition stand construction services for exhibitors.
Related Services
As a professional exhibition design and construction company, Towin Expo can provide exhibitors with full-process services from exhibition stand design and construction to on-site delivery. Whether participating in exhibitions organized by Hannover or other exhibitions, Towin Expo can provide customized exhibition stand solutions according to client needs to support brand display.
Industry Observation
The division of labor in the exhibition industry chain is clear: the organizer is responsible for exhibition planning, exhibitor recruitment, and operations; the exhibition stand builder is responsible for exhibition stand design and construction. When choosing services, clients should clarify their own needs: to participate in an exhibition, they need to contact the organizer to register, while exhibition stand construction requires contacting a professional builder. Towin Expo recommends that clients plan in advance and choose an experienced builder to ensure exhibition stand results and progress.
Content Summary
Deutsche Messe AG is an exhibition organizer, and Demage Exhibition Company is an exhibition stand builder; the two have an upstream-downstream relationship. As an exhibition stand construction service provider, Towin Expo can assist clients in achieving efficient participation in various exhibitions.