Event Background
Just before the official opening of IFA 2018, major manufacturers couldn't wait to release new products. Samsung and LG disclosed news about their 8K TVs, while Chinese brand LeTV also planned to launch new series at the exhibition, drawing industry attention.
Core Information
At IFA 2018, LG showcased the world's first 88-inch 8K OLED TV. Although detailed specifications were not announced, LG revealed plans to double OLED production this year, targeting 9 million units by 2022. Samsung introduced the 8K QLED TV Q900 series, available in 65 to 85 inches, featuring full-array backlighting and AI algorithms to upscale non-8K content, with brightness up to 4000 nits. Additionally, Chinese brands including LeTV, TCL, and Hisense also participated, with LeTV expected to unveil new super TV models.
Samsung's new QLED TV uses full-array backlighting and incorporates 100,000 AI algorithms to convert non-8K content to near-8K quality, while supporting Bixby voice and SmartThings features.
Related Services
Towin Expo provides end-to-end services for exhibitors, from exhibition design and booth construction to on-site delivery. With extensive international execution experience, we ensure maximum brand display effectiveness. Whether it's the massive booths of Samsung and LG or the exhibition areas of Chinese brands like LeTV, Towin offers professional construction and on-site support.
Industry Insights
The concentrated debut of 8K TVs at IFA 2018 marks a new phase in display technology. Samsung and LG are betting on QLED and OLED respectively, while the participation of Chinese brands like LeTV indicates accelerated globalization. For exhibitors, creative and high-quality booth design and construction are crucial to stand out among numerous brands.
Summary
On the eve of IFA 2018, Samsung and LG launched new 8K TVs, while Chinese brands like LeTV also showcased new products. With professional overseas exhibition design, construction, and on-site delivery capabilities, Towin Expo helped clients make a brilliant appearance at the Berlin exhibition, achieving brand display and market expansion goals.