Towin Design & Execution: SANY Debuts at Global Petroleum Exhibition in a New IoT Era

Event Background

On March 29, the 16th China International Petroleum & Petrochemical Technology and Equipment Exhibition opened at the New China International Exhibition Center in Beijing. SANY Petroleum Intelligent Equipment Co., Ltd. made a stunning appearance with six new products under the theme 'World-Class Quality, Smart Global,' covering an exhibition area of 600㎡.

Core Information

The organizer, Towin Public Relations & Media, designed an elegant and exquisite booth that skillfully integrated soft power advantages such as intelligent control, big data applications, and human-machine interaction, fully showcasing SANY Petroleum's high-end brand image of safety, intelligence, and environmental protection, attracting global customers to stop by.

The 1800-type fracturing skid held a grand new product launch ceremony at the site, inviting major leaders including Qian Minghua, Deputy Director of the Equipment Industry Department of the Ministry of Industry and Information Technology and Deputy Mayor of Karamay, Xinjiang, to unveil it. This product leverages SANY's unique hydraulic transmission technology, adopting the world's first hydraulic transmission structure, specially customized for large-scale shale gas extraction, with four core advantages: 'saving, excellence, intelligence, and stability.'

Throughout the event execution, planning, and layout, Towin Public Relations & Media ensured the booth was not only beautiful and grand but also convenient for the event activities and visitor mobility. The dedication and enthusiastic service of the Towin team made every step smooth and satisfactory for SANY's clients.

This year, SANY launched an upgraded version of its major show, combining on-site working condition simulation and specially developing an intelligent control program integrated with game interaction. Visitors only need to press a button on the SANY V8 smartphone to send a command, and the high-altitude intelligent pipe handling manipulator can intelligently identify and reach the designated area to complete the pipe handling operation. Through live demonstrations, customers not only gained a vivid and intuitive understanding of the product functions but also received rich game gifts, with everyone participating enthusiastically.

Related Services

Towin Expo provided full-process services for this exhibition, from booth design and construction to on-site event execution. The booth design integrated elements of intelligent control, big data applications, and human-machine interaction, highlighting SANY Petroleum's technological leadership. During construction, details were strictly controlled to ensure both aesthetics and functionality. In on-site execution, the Towin team's dedication and enthusiastic service ensured the smooth progress of new product launches, interactive demonstrations, and other activities.

Industry Observation

With the advancement of national strategies such as the 'Belt and Road' and 'Made in China 2025,' the petroleum equipment industry is accelerating its transformation towards intelligence and high-end. SANY Petroleum's exhibited 1800-type fracturing skid and intelligent control program reflect the industry's urgent demand for efficient, safe, and environmentally friendly equipment. The active participation of customers in interactive demonstrations at the exhibition also highlights the importance of immersive display methods in industrial product marketing.

Content Summary

SANY Petroleum showcased six new products on a 600㎡ booth at the 16th China International Petroleum & Petrochemical Technology and Equipment Exhibition, with the 1800-type fracturing skid and intelligent control program as highlights. Through professional booth design and construction, as well as meticulous event execution, Towin Expo helped SANY Petroleum successfully convey its brand image and attract global customer attention.