Event Background
In September 2019, CE China, a global event of Berlin IFA, concluded successfully. As one of IFA's global activities, CE China aims to connect high-quality brands, key market players, and retailers, providing a dynamic platform for international brands and Asian retailers. This edition was held in Berlin for the first time, with the number of exhibiting brands nearly doubling from the previous year to 275, showcasing the latest products and innovative solutions in consumer electronics and home appliances.
Key Information
The exhibition kept pace with industry trends, covering virtual reality (VR), augmented reality (AR), and the latest mobility solutions such as electric vehicles and autonomous driving technology. Retailer representatives from across Asia established direct connections with global brands and engaged with consumers to understand their needs. Juonjun Ju, Executive Director of Overseas Sales at Korean brand NUC, highly praised the event organization, especially media coverage. Le Kaikang, Managing Director of German company baoyale, noted that the exhibition provided direct communication with professionals and feedback from end users. Li Yinglong, Sales Director of Sennheiser China Retail Business, believed the exhibition greatly benefited business development. IFA Executive Director He Yan Si summarized that the successful debut of CE China in Berlin laid a solid foundation for the fifth edition. IFA Director Jens Heithecker emphasized Asian retailers' strong interest in the exhibition. Chinese retail giant Suning plans to further expand its strategic cooperation with CE China.
Related Services
As a professional exhibition design and construction company, Towin Expo provided booth design, construction, and on-site delivery services for international exhibitions like CE China. We helped exhibiting brands create eye-catching display spaces, ensuring accurate brand communication and helping clients stand out at the event.
Industry Insights
The success of CE China demonstrates that international exhibitions are becoming vital platforms for direct interaction between brands, retailers, and consumers. With the integration of new technologies such as VR/AR and smart mobility, exhibition content is becoming richer, placing higher demands on booth design and interactive experiences. Towin Expo continues to monitor industry trends and provide innovative display solutions for clients.
Summary
CE China 2019 was successfully held in Berlin, with significant growth in the number of exhibiting brands and exhibition scale, receiving positive feedback from multiple parties. Towin Expo, with its professional exhibition design and construction capabilities, provided quality services to exhibitors, helping them effectively showcase their brands and products on the international stage.