Event Background
On November 9, 2023, the 6th China Fenghuang Folk Photography Biennale and the 9th Miao Silver Ornament & Costume Culture Festival opened grandly in Fenghuang Ancient Town, running until November 16. As the sole strategic partner of the Biennale, Jiugui Liquor presented 'Bai Niang Fu Yu, Miao Jing Tian Cheng – China Wine Valley · Xiangxi Image Art Exhibition' at Fenghuang Cultural Square. Towin New Idea International Media (Towin Expo) was responsible for the design, production, and construction of this image art exhibition.
Key Information
Towin Expo provided full-service support for Jiugui Liquor's image art exhibition, from preliminary site measurement and dimensional/process consultation to mid-production follow-up and on-site construction. During the build, the team tracked progress daily and promptly addressed any additional exhibition needs, ensuring the final result matched the renderings. Centered around the phoenix sculpture at Fenghuang Cultural Square, the exhibition integrated Jiugui Liquor's slogan 'Bai Niang Fu Yu, Miao Jing Tian Cheng' with a design blending greenery and bottle silhouettes, showcasing Xiangxi's culture and nature. On-site areas included a photo zone, tasting zone, and multiple photo spots, attracting many visitors.
The design, based on Jiugui Liquor's slogan 'Bai Niang Fu Yu, Miao Jing Tian Cheng', combined greenery with bottle contours to present Xiangxi's humanity and nature.
Pre-event H5
A pre-event H5 was designed to introduce the event and showcase outstanding photography works!
Jiugui Liquor's 'Bai Niang Fu Yu, Miao Jing Tian Cheng – China Wine Valley · Xiangxi Image Art Exhibition', centered around the iconic soaring phoenix sculpture at Fenghuang Cultural Square, captivated the city. It presented Jiugui Liquor's cultural aesthetics and artistic height, attracting visitors from across China and abroad to stop, view, and take photos.
Photo Zone + Tasting Zone
Designed with screens in bottle shapes, the zone showcased Jiugui Liquor's classic and elegant brand character.
Photo Spots
Multiple photo spots were set up, attracting visitors to stop and take pictures, fully experiencing Jiugui Liquor's cultural richness.
Related Services
Towin Expo provided exhibition design, booth construction, showroom space planning, on-site delivery, and brand display services for this exhibition. Specific services included creative design (integrating brand slogan with Xiangxi culture), site measurement and process consultation, production follow-up, on-site construction and setup, and temporary needs response.
Industry Insight
This collaboration demonstrates the trend of deep integration between brand exhibitions and local cultural festivals. Through the image art exhibition, Jiugui Liquor embedded its brand culture into Fenghuang's folk activities, enhancing brand exposure and experience in cultural tourism settings. Towin Expo's meticulous execution helped the brand achieve a complete presentation from design to reality, highlighting the key role of exhibition services in brand cultural communication.
Summary
Towin Expo successfully supported Jiugui Liquor in creating the 'China Wine Valley · Xiangxi Image Art Exhibition' at the Fenghuang Folk Photography Biennale, providing full-service from design to construction with high-fidelity realization of renderings. The exhibition, blending Xiangxi culture and liquor aesthetics, attracted many visitors and effectively enhanced Jiugui Liquor's brand image and cultural influence.