Event Background
From June 13 to 17 and June 21 to 22, Xijiu Company held the "Junpin Hui · Elite Night - Junpin Xijiu 2022 High-end Appreciation Event" at the Guangzhou Poly InterContinental Hotel and the Shaoxing World Trade Crowne Plaza Hotel respectively. Elite gentlemen gathered to taste the gentleman among wines, high-end sauce-aroma, and build a grand banquet together. From planning to execution, Towin New Vision International Exhibition Media assisted Xijiu Company throughout the entire process, jointly creating a series of exclusive quality banquets.
Core Information
Visual Design: The main KV and H5 invitation matched the antique and noble shape of the Xijiu bottle with elegant colors, forming an expression of the gentlemanly temperament of the Elite Night and conveying the brand's cultural connotations.
Venue Setup: Guest sign-in adopted the form of bookmarks instead of traditional sign-in, highlighting Xijiu brand's deep pursuit of cultural connotations.
Stage Effect: The entire venue used blue as the keynote, presenting elegance, just like Junpin Xijiu, cultivating both inside and outside, harmonious yet different.
Performance Programs: Fine wine with delicacies, music with sauce-aroma. Guests enjoyed violin performances while tasting delicious food, bringing enjoyment to taste, sight, and hearing.
Product Promotion: Xijiu, rich in the Chinese philosophical thought of "roundness and harmony," complemented the dressed models, attracting distributors to spread on Moments and expanding product reputation and attention.
Related Services
Towin Expo provided full-process planning and execution services for this event, covering visual design (main KV, H5 invitation), venue setup (guest sign-in area, stage effect), performance program arrangement, and product promotion display, etc., ensuring that all stages of the event perfectly presented the high-end image of the Xijiu brand.
Industry Observation
High-end baijiu brands are increasingly focusing on in-depth communication with core consumers through immersive experience activities. With "A Masterpiece of Masters and Time" as its brand positioning, Junpin Hui · Elite Night transformed brand culture into a perceptible experience through carefully designed visuals, space, and programs, effectively enhancing brand reputation and loyalty. This form of activity has become an important trend in high-end brand marketing.
Content Summary
This Junpin Hui · Elite Night event was successfully held in Guangzhou and Shaoxing. Towin Expo assisted throughout the entire process from visual design and venue setup to program performance, creating an exclusive quality banquet for Xijiu and strengthening the brand cognition of "Xijiu, a masterpiece of masters and time."