Event Background
Mysterious and wondrous Shennongjia, good mountains and good water brew good wine. Shennongjia Jiangjiu upholds the business philosophy of "nature, health, ecology," pursues coordinated development with the natural environment, and strives to meet consumers' dual needs for liquor quality and physical health. On September 25, 2022, the Shennongjia Jiangjiu tasting event themed "Shennong Banquet · Secret Realm Covenant" came to the "City of Heroes" Wuhan, jointly inheriting the Shennong spirit, allowing guests to deeply experience the ecological concept and appreciate the pioneering and innovative spirit of Shennong, the ancestor of wine, who dared to be first in the world. Towin New Vision International Exhibition Media provided planning work including visual design, material design, and on-site coordination and construction for this tasting event, helping the tasting event proceed smoothly.
Core Information
Main KV
The blue of the Shennongjia Jiangjiu bottle body was selected as the main color tone, combined with elements of the Shennongjia high mountain forest area and the Wuhan city silhouette, reflecting Shennongjia Jiangjiu's concept of health and ecology, attracting guests to explore Shennongjia's natural ecological environment and appreciate the mellow aroma of Shennongjia Jiangjiu.
Invitation
An H5 invitation, extending the main KV, giving guests honorable treatment with elegant specifications.
Event Site
Outdoor Area Setup
The outdoor area carefully planned a sign-in photo area and a product display area. The scroll sign-in format highlighted an elegant and noble temperament. The photo area used a large screen playing dynamic video to project information on Shennongjia Jiangjiu's unique high mountain valleys, high mountain raw grain, high mountain spring water, high mountain brewing, and high mountain jar storage onto the "high mountain rocks" on both sides. Combining vision, hearing, and smell, guests felt as if they were there in person and could clearly feel Shennongjia Jiangjiu's unique brewing environment, appreciating the unique charm of Shennongjia Jiangjiu's "high mountain jar storage, ecological sauce aroma." In the product display area, Shennongjia Jiangjiu products were centrally displayed by vintage for guests to closely appreciate and experience the high mountain sauce aroma!
Indoor Area Setup
The indoor stage was arranged in a surrounding manner with a central large screen plus side screens on both sides, combined with atmospheric lighting to create a three-dimensional immersive atmosphere. The long table was set with selected landscape tableware, table runners, and more, all reflecting the craftsmanship of Shennongjia Jiangjiu. At the tasting event, Shennongjia Jiangjiu of different vintages were perfectly paired with exclusively customized dishes such as "Nine Lakes Wandering Dragon Hiding Mountain Treasures," "Golden Dragon Offering Treasure with Brocade Jade Belt," and others, allowing everyone to immerse themselves in "natural ecology, Shennong sauce aroma," with natural mellow beauty leaping onto the tongue, awakening the taste rebirth of fine wine and delicacies.
Related Services
Towin Expo provided planning work including visual design, material design, and on-site coordination and construction for this tasting event, covering core services such as exhibition design, booth construction, exhibition hall space, exhibition site delivery, and brand display, helping the Shennongjia Jiangjiu brand deeply convey its ecological concept and brand culture through immersive experiential marketing.
Industry Observation
Sauce liquor boom, a hundred schools of thought contend. With its excellent quality and unique flavor, Shennongjia Jiangjiu has become a new force in sauce liquor. An immersive "Shennong Banquet · Secret Realm Covenant" high-end tasting event created a unique value expression for building a "characteristic sauce liquor production area" and "Hubei high-end sauce liquor." Through immersive experiential marketing tracing back to the wine ancestor Shennong culture, Shennongjia Jiangjiu embarked on a new journey of brand marketing.
Content Summary
Through carefully designed visual and spatial experiences, this tasting event successfully conveyed Shennongjia Jiangjiu's ecological concept and brand culture to guests. With professional exhibition design, booth construction, exhibition hall space, and on-site delivery capabilities, Towin Expo provided comprehensive support for the event, helping the client achieve brand display and market promotion goals.