Event Background
On April 11, 2023, one day before the opening of the 108th National Sugar and Wine Fair, the "Savor the Years, Share the Value of Time" – Guotai Guobiao (2012–2018 Vintage) Authentic Vintage Baijiu Tasting Event was grandly held at the Hilton Hotel in Chengdu. Towin New Idea International Media (Guangdong) Co., Ltd. (Towin Expo) was honored to serve Guotai Liquor again, providing services including site survey, visual design, material design, video production, and on-site event support.
Core Information
For the main KV design, Towin deeply studied the brand concept and the essence of the tasting event, producing a clean and elegant main visual that matched the event's character. The overall color scheme used gold as the main tone, with the content primarily featuring the Guobiao bottle and vintage information. The design emphasized the authentic vintage value of Guotai Guobiao (2012–2018), expressing Guotai Guobiao's quality trust to consumers.
The exterior design used numbers and upward arrows to show the increasing vintage value of Guotai Guobiao, conveying Guotai's full confidence in product quality. Guests could also see market recognition of Guotai Guobiao's quality through specific data.
The stage design combined a straight screen with a floor screen, providing an immersive experience for the audience. The Towin team customized warm-up, opening, and launch videos as well as floor screen materials for various segments to create different on-site atmospheres.
During the preparation phase, the Towin team conducted multiple site surveys and arrived early on the event day to participate in rehearsals and confirm all arrangements. From control desk management, guidance assistance, etiquette and performances to dismantling, all processes proceeded in an orderly manner.
At the meeting, several vintage baijiu collectors held a small salon to taste Guotai Guobiao from different vintages (2012–2018). Meanwhile, the event officially launched the Guotai Guobiao Authentic Vintage Baijiu Set Sale and the "Value Search & Double Exchange" campaign.
Related Services
Towin Expo provided full-process services for this event, including event planning, visual design, stage design, event execution, content and process design, venue design and construction, performance resources, venue negotiation, and hotel services. Specific services included: main KV design, material design, video production (warm-up, opening, launch videos and floor screen materials), site survey, on-site control desk management, guidance assistance, etiquette and performances, and dismantling.
Industry Insights
The Guotai Guobiao Authentic Vintage Baijiu Tasting Event was held on the eve of the Sugar and Wine Fair, leveraging the high attention of the industry event to effectively enhance brand influence. Through the tasting and set sale of authentic vintage baijiu, Guotai Liquor further strengthened its "authentic vintage" quality label, establishing a differentiated competitive advantage in the sauce-flavor baijiu market. Such immersive, high-end tasting events are becoming an important way for liquor companies to deeply communicate with consumers.
Summary
The Guotai Guobiao (2012–2018 Vintage) Authentic Vintage Baijiu Tasting Event was successfully held in Chengdu, with a well-paced, clear, and smooth overall arrangement that received praise from Guotai Liquor. Towin Expo provided professional and efficient services, from visual design to on-site execution, supporting the continuous enhancement of Guotai Guobiao's value.