Background
In January 2008, Deutsche Messe AG and Fiera Milano S.p.A. signed a cooperation agreement to establish the joint venture Hannover Milano Fairs Ltd. Its subsidiary, Hannover Milano Fairs China Ltd., became a key platform for overseas market expansion, leveraging both parties' rich experience and successful exhibition concepts to offer exhibitors higher-standard international professional exhibitions.
Key Information
The 2012 Hannover Messe was held from April 23 to 27 at the Hannover Exhibition Grounds in Germany. Nearly 500 Chinese enterprises participated across all eight themed exhibitions, accounting for about 10% of total exhibitors, with an exhibition area of approximately 9,000 square meters—nearly double that of the previous edition. After 25 years, China once again became the Partner Country, presenting a 1,500-square-meter "Central Exhibition Area" in Hall 6 under the theme "Green Intelligence," showcasing the latest products and technologies in new energy and intelligent manufacturing. Exhibitors included SAIC Motor, Huawei Technologies, and SIASUN Robot & Automation Co., Ltd., among many other well-known companies.
Related Services
Towin Expo provides exhibition design, booth construction, showroom space planning, and on-site delivery services for exhibitors. For major international exhibitions like the Hannover Messe, Towin Expo assists Chinese enterprises in creating booths that meet international standards, ensuring full control from design to construction for optimal brand display. Additionally, we offer brand display strategy consulting to help companies stand out at exhibitions.
Industry Insights
As a flagship event in the global industrial trade sector, the Hannover Messe reflects the growing trend of Chinese enterprises expanding onto the world stage. The increase in the number and area of Chinese exhibitors, along with the "Green Intelligence" theme, demonstrates China's rapid development in new energy and intelligent manufacturing. For exhibitors, professional booth design and construction are crucial for enhancing brand image and attracting international clients.
Summary
Hannover Milano Fairs China Ltd., as an international exhibition platform, helps Chinese enterprises participate in top-tier global industrial exhibitions. At the 2012 Hannover Messe, the scale of Chinese participation expanded significantly. Towin Expo supports Chinese enterprises in efficient exhibition participation through professional exhibition design, booth construction, and on-site delivery services, achieving brand display and business goals.