[Planning, Design & Execution - Chengdu. Heavy Industry] SANY Road Machinery National Tour -- Chengdu Stop

Event Background

On March 1, 2017, the third stop of SANY Heavy Industry's road machinery spring ordering conference was held at the Wyndham Hotel in Chengdu. As an important stop on the national tour, the Chengdu stop carried the dual mission of brand display and customer communication. Towin Expo (formerly Huizhanggui) was responsible for the overall planning and execution of this event.

Chengdu, the only thing I can't take away is you
Walk with me on the streets of Chengdu
Until all the lights go out and we don't stop
You'll hold my sleeve
I'll put my hands in my pockets
Walk to the end of Yulin Road
Sit at the door of the small tavern
-- Zhao Lei, "Chengdu"

Core Information

Towin Expo provided comprehensive exhibition design and construction services for the Chengdu stop of SANY Heavy Industry's ordering conference. With the theme "Roads Across the World, Building Dreams for China," the event strengthened the SANY brand image through a carefully designed brand display area, product display area, and interactive experience area. The on-site execution team ensured the event flow was smooth, from sign-in and entry to the conference segments, with every detail reflecting a professional standard.

The "SANY" brand image and the event theme "Roads Across the World, Building Dreams for China" were deeply impressed in the hearts of every guest.

Amid the interplay of light and shadow, where figures are silhouetted, there are you and me, and also Towin Expo (Huizhanggui).

Applause, laughter, and singing rose one after another. The professional and varied event effects and the joyful mood of the participants are the beautiful impressions Towin Expo is committed to leaving for Chengdu and for its clients.

Related Services

For this event, Towin Expo provided full-chain services including exhibition design, booth construction, exhibition hall space planning, on-site delivery, and brand display. From the visual presentation of the event theme to the production of on-site materials, from stage lighting and sound to the sign-in process design, Towin Expo ensured the complete success of the event with its extensive experience in the heavy industry.

Industry Observation

Tour events in the heavy machinery industry often need to balance the weightiness of product display with the approachability of customer communication. By integrating brand elements into every segment of the event, Towin Expo achieved a balance between professionalism and interactivity. The success of the Chengdu stop once again confirms the irreplaceable role of offline events in heavy industry marketing.

Content Summary

The Chengdu stop of SANY Heavy Industry's road machinery national tour concluded successfully under the planning and execution of Towin Expo. From brand design to on-site delivery, Towin Expo supported the client in deepening brand influence with professional services. Let us head to the fourth stop with a new mood!

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