Event Background
On April 9, 2019, the 58th Salone del Mobile officially opened. As a world-leading furniture and design event, Salone del Mobile brings together top global brands and cutting-edge design concepts. TON, a classic furniture brand, officially launched its 2019 new product series at this fair.
Key Information
TON unveiled several new products at the fair: Armchair Ginger, Barstool 811, YYY coffee table, Armchair Leaf, Chair Prag, Valencia series, and new fabric options for some existing products. The booth featured a bright and fresh orange theme, injecting new vitality into the classic design brand. The Shanghai JIAN team visited Milan to support TON, and TON CEO Milan Dostalik and Shanghai JIAN CEO Jenny XU exchanged ideas at the booth.
Armchair Ginger uses this year's trendy velvet fabric while maintaining a user-friendly, easy-to-clean design, balancing comfort and aesthetics. The highly anticipated Barstool 811 features a transparent rattan surface for a pleasant seating experience, with a classic, elegant, and simple silhouette. The YYY coffee table boasts a modern minimalist design, with playful combinations of different heights and colors, showcasing TON's youthful energy.
Armchair Leaf continues the lightweight and graceful characteristics of the Leaf series, adding a new member to the Leaf family. Additionally, the booth displayed TON classics such as Chair 002, Chair 14, Chair 18, Merano, Alba, Dowel, Chips, Split, and Electric Recliner Santiago 02.
Related Services
Towin Expo provided booth design and construction services for TON at Salone del Mobile, highlighting the brand image through an orange-themed booth and supporting TON's new product launch and brand display. Towin Expo offered professional support in exhibition design, booth construction, and on-site delivery, ensuring the brand stood out at the fair.
Industry Insights
As a global design benchmark, Salone del Mobile attracts numerous brands to launch new products each year. TON's orange-themed booth and new product series demonstrated how a classic brand can embrace modern design and functional innovation while maintaining traditional elegance. The booth design not only served product display but also extended the brand's philosophy.
Summary
At Salone del Mobile 2019, TON launched several new products, including Armchair Ginger, Barstool 811, and YYY coffee table, with an orange-themed booth, showcasing a balance between classic and innovative. Towin Expo provided booth design and construction services, helping TON successfully debut on the international stage.