Background
Exhibitions postponed during the pandemic face risks of lost transactions and direct economic losses for governments. Towin Expo introduces online exhibition technologies to accelerate digital transformation.
Core Information
Better online exhibition technologies enable organizers to manage and publish announcements, while exhibitors can share previews of products and news via a mobile-powered "online preview platform." Enhanced online scheduling and communication tools provide digital assistance for negotiations, appointments, and contract signing. Full-chain online preview tracking captures buyer leads, laying the groundwork for actual transactions and future offline events.
Towin Expo focuses on the entire chain, upgrading digital services without compromising experience: from opening ceremony live streaming, conference/forum streaming, cloud signing, online participation, virtual exhibitions, real-time interaction, venue tours with 5G, online exhibition displays, booth live streaming, business matchmaking, industry online visits, and exhibition ecosystem services.
Towin Expo's online preview platform builds the first bridge for exhibitions: official website, mini-programs, H5 matrix, exhibition introduction, schedules, halls, exhibitors & products, exhibitor recruitment, conferences & forums, real-time news, live calendar, appointment booking, smart customer service, and more. Virtual showrooms offer exhibitors an independent platform for sales and promotion, with one-click access to appointment negotiations, live streaming, and online contract signing. Towin Expo's online service center ensures smooth operations, while online meetings enable global business negotiations with video participation.
Towin Expo's live streaming technology powers online forums and cloud procurement; AI customer service and CRM systems provide efficient support for business negotiations. Finally, Towin Expo offers big data analytics to guide exhibition operations and decisions: 1. Personnel statistics: buyer registrations, professional buyer registrations; 2. Exhibition traffic: total visits, booth popularity, session attendance, free/paid live streaming views; 3. Time metrics: dwell time distribution, average buyer dwell time ranking, popular exhibitors & zones ranking.
Related Services
Towin Expo provides core services including exhibition design, booth construction, showroom spaces, on-site delivery, and brand display. In digitalization, we offer online preview platform setup, virtual showroom design, live streaming technology, AI customer service & CRM, and big data analytics to help clients achieve integrated online-offline exhibition experiences.
Industry Insight
The pandemic has accelerated digital transformation in the exhibition industry, making online previews, virtual showrooms, and live negotiation the new normal. Towin Expo's full-chain digital services help organizers and exhibitors maintain business continuity during challenging times while building experience for future hybrid exhibition models. Big data analytics also provide more precise decision-making for exhibition operations.
Summary
Under the theme "Tech-Driven Resilience," Towin Expo introduces digital solutions including online preview platforms, virtual showrooms, live streaming, AI customer service, and big data analytics to help exhibition organizers and exhibitors navigate pandemic challenges, enabling online exhibitions, negotiations, and contract signings to minimize losses and seize new opportunities. Towin Expo remains committed to its core services of exhibition design and booth construction while driving digital transformation in the industry.