Event Background
On July 23, 2016, Hong Kong Baptist University celebrated its 60th anniversary with the MBA (China) Alumni Celebration. Towin Expo served as the planning and execution team, responsible for overall event design, construction, and on-site delivery, creating a memorable and visually appealing celebration for alumni.
Core Highlights
In designing and arranging the event venue, the Towin team integrated elements of HKBU's 60th anniversary and school culture, creating a design that was both visually striking and exuded scholarly elegance. The outdoor setup made alumni feel the grandeur and creativity of the celebration; the indoor setup, from small items like schedules and seating charts to stage design, reflected professional service standards.
As alumni entered, they wore 60th anniversary commemorative medal ribbons. The registration area featured a signature wall and a "Garden of Peaches and Plums" painting, where everyone contributed to creating the most memorable artwork.
For the stage design, Towin designers used an "open book" shape as the main visual, narrating HKBU's development history. The use of curtains evoked fond memories of campus life for alumni.
The interactive photo session was filled with campus atmosphere, with alumni taking group photos. During the dinner, each class held a flag presentation ceremony, with 16 flags waving to pass on the HKBU spirit.

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During the blessings and gift-giving segment, alumni expressed their gratitude and love for their alma mater. The president beamed with happiness.
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Finally, the song celebrating HKBU's 60th anniversary played, the president blew out the birthday candles, and everyone raised their glasses and sang, wishing their alma mater a happy birthday.
Related Services
Towin Expo provided comprehensive services for this event, including exhibition design, booth construction, showroom space planning, on-site delivery, and brand display. From overall venue design, stage construction, registration area setup, interactive session arrangement, to dinner process materials, the Towin team ensured the event's success with professionalism.
Industry Insights
University anniversary events are not only a bond for alumni emotions but also an important window for school brand display. Through carefully designed spatial layouts and visual elements, school culture can be effectively conveyed, enhancing alumni sense of belonging. In this event, Towin Expo combined brand display with cultural narrative, providing a reference example for university event planning.
Summary
The Hong Kong Baptist University 60th Anniversary MBA (China) Alumni Celebration concluded successfully under the professional planning and execution of Towin Expo. From venue design to on-site delivery, the Towin team skillfully integrated HKBU's cultural elements into every detail, presenting alumni with a warm, dignified, and memorable anniversary celebration.