Project Background
The 2019 Sany Heavy Equipment National Tour was themed "Infinite Excitement, Colorful Sany" and was held successively in 16 regions nationwide including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi between March and June 2019, with approximately 500 attendees per event. The tour aimed to deepen communication between Sany Heavy Equipment and regional customers, convey information about brand service upgrades, and strengthen customer awareness of Sany Heavy Equipment's products and services.
Scope of Services
The Towin team provided full event execution services for this tour, covering stage space design, on-site material construction, process coordination, and implementation. The team created a unified visual identity aligned with the tour route and made flexible adjustments based on the venue conditions at each stop to ensure the events ran smoothly.
Execution Highlights
To enhance customer participation, the Towin team designed a grand and ornate scroll printed with the Sany Heavy Equipment tour route map, with spaces left at each stop for signatures from leaders and customers. After the tour was completed, the scroll was kept as a commemorative memento, becoming a unique testament to brand-customer interaction.
During the events, Sany Heavy Equipment proposed a new "Three Fasts and One Compensation" service commitment to customers for the first time: "Three Fasts" refers to fast personnel arrival (arrive at the mine within 2 hours), fast parts supply (arrive at the mine within 8 hours), and fast problem resolution (resolve the problem within 12 hours); "One Compensation" refers to compensation for overtime (for overtime, customers are given the right to compensation in parts valued at 10,000 yuan per hour). Through stage presentation and process design, the Towin team conveyed this commitment clearly and powerfully to on-site customers.
The stage design used lighting, sound, LED, and other equipment to create a brilliant effect; the stage LED backdrop used an ultra-wide screen to provide a highly aesthetic visual experience, creating a strong brand atmosphere on site.
On-Site Presentation
Project Summary
This tour lasted four months and covered 16 regions nationwide. The Towin team maintained a stable level of delivery across multiple locations, ensuring the continuity and consistency of the events through meticulous on-site coordination and material construction. The scroll signing creative concept and the "Three Fasts and One Compensation" release segment effectively enhanced customer interaction and established a closer connection between the Sany Heavy Equipment brand and its customers.