Project Background
On March 29-30, 2025, the Jinpai Shennongjia Distillery Fourth Sealing Culture Festival was held in Shennongjia, with more than 1,400 industry leaders, cultural figures, and consumers gathering together to witness the sealing ceremony under the theme "Natural Fine Brew, Heaven-Sent Jiang-Aroma." As an annual cultural event in the liquor industry, this event not only carried brand culture communication but also set high demands for on-site spatial design, process coordination, and execution.
Service Content
The Towin team provided comprehensive services for this event, from stage spatial design and on-site construction to process execution. The team deeply integrated the natural landscape of Shennongjia with the sealing liquor culture, merging the key visual, stage layout, and circulation experience into one, ensuring smooth transitions between all event segments and creating an immersive cultural experience for guests.
Execution Highlights
The event key visual used deep blue as the main tone, inspired by the design of the sealed liquor bottle, with the golden calligraphic text "Natural Fine Brew, Heaven-Sent Jiang-Aroma" prominently displayed, and the silhouette of Shennongjia's landscape faintly visible in the background, conveying the fusion of nature and craftsmanship. In terms of spatial presentation, the Towin team strengthened the solemnity of the sealing ceremony through carefully planned stage and material construction, while optimizing on-site circulation to ensure the viewing and interactive experience of more than 1,400 guests.
On-Site Presentation
Project Summary
The successful holding of this Sealing Culture Festival demonstrated the Towin team's comprehensive strength in the field of event execution. From exhibition space design to stage presentation, from material construction to process coordination, the team ensured the successful implementation of the event with professional capabilities, creating an unforgettable on-site experience for the brand and guests. In the future, Towin will continue to leverage its dual advantages in exhibition and event execution to provide clients with more comprehensive services.