中文
Project

Meilong Meili at Shanghai CCF

Towin New Thinking designed a modern, open booth for Meilong Meili at the Shanghai CCF. The project utilized a clean white aesthetic and strategic lighting to create a premium retail environment that highlighted the brand's "Scientific Kitchenware" concept.

Domestic Booths
Project Information
Time: July 2025
Location: Shanghai New International Expo Centre
Exhibition Name: CCF China Commodities Fair
Exhibition Scale: The most influential home and department store industry event in the Asia-Pacific region, gathering practitioners from the upstream and downstream of the national home furnishing industry. Over 76,000 professional buyers attended for product selection and business negotiations, making it a highly concentrated hub for procurement resources from supermarkets, collection stores, and cross-border e-commerce.
Booth Area: 98㎡
On-site Presentation
The booth adopted a semi-open layout, with a towering illuminated Logo pillar serving as the core visual landmark. A minimalist white palette paired with black lines created a bright and transparent atmosphere. A striking red display wall and island counters achieved an orderly zoning of products. Large-scale posters on the side walls vividly conveyed the brand's message, effectively attracting the attention of professional buyers and enhancing the overall exhibition experience.

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