Project Background
On April 3, 2024, the 2024 Outstanding Partners Strategy Summit of Xiaohutuxian Liquor Group was held in Guangzhou, with the theme "Transformation and Coexistence, Co-creating the Future." The summit aimed to build consensus among partners and jointly plan for future development.
Service Content
The Towin team provided full-service event execution for this summit, including visual design, pre-event promotion, venue setup, stage construction, process coordination, and on-site execution. From key visual design to material production, from on-site construction to process control, it ensured that all stages of the event proceeded in an orderly manner.
Execution Highlights
The key visual used a red-blue gradient as the main color tone, incorporating Guangzhou landmark buildings and cosmic starry sky elements, creating a strong visual impact. Invitations were designed as extensions of the main KV to enhance the brand image. In the early stage, momentum was built for the event through teaser posters, pre-event promotional videos, and blessing videos. The 5 teaser posters used 5 Xiaohutuxian products as creative concepts, combined with the transformation theme, to attract attention. The pre-event promotional video conveyed the summit overview and brand development strategy, and many guests recorded blessing videos to expand communication reach.
On-site Presentation
Outside the hotel, atmosphere-themed backdrops, three-dimensional letters, and feather flags were arranged to create a lively atmosphere. The summit site included an entrance arch, check-in area, photo area, milestone and corporate history display area, and cocktail area, with a clear flow and rich experience. The stage used a large flat screen together with the main image and stage art effects, creating a visually striking impact. Opening videos, guest introduction videos, milestone videos, and award videos were produced to enhance the sense of ceremony. The summit was simultaneously livestreamed on platforms including People's Daily Online, Xinhua News Client, Weijiu, Yunjui Toutiao, Tangjiu Kuaixun, WeChat Channels, Douyin, Weibo, and Kuaishou to expand influence.
Project Summary
In the execution of this summit, the Towin team fully leveraged its professional capabilities in exhibition display, stage presentation, on-site construction, and project coordination to ensure the event was successfully delivered. On the day of the event, a 30-second highlight video was output, followed by a 90-second highlight video and guest quote card short videos. 40 media outlets reported on the event, effectively increasing brand voice.
