Project Background
On April 3, 2024, Xiaohutuxian Liquor Group's 2024 Outstanding Partner Strategic Summit was held in Guangzhou under the theme "Transformation for Shared Growth, Co-creating the Future." The summit aimed to unite partners and chart a course for future development.
Services Provided
TowinExpo delivered full event execution services for the summit, including visual design, pre-event promotion, venue setup, stage construction, process coordination, and on-site management. From key visual design to material production, and from on-site installation to process control, we ensured every aspect proceeded smoothly.
Execution Highlights
The main visual featured a red-to-blue gradient, incorporating Guangzhou landmarks and cosmic starry elements for strong visual impact. Invitations were designed based on the main KV to enhance brand image. Pre-event momentum was built through teaser posters, a promotional video, and blessing videos. Five teaser posters creatively showcased Xiaohutuxian's five products, tying into the transformation theme and sparking interest. The promotional video conveyed the summit overview and brand development strategy, while numerous guests recorded blessing videos to amplify reach.
On-Site Presentation
Outside the hotel, themed backdrop boards, dimensional lettering, and feather flags created a vibrant atmosphere. Inside, the venue featured an entrance arch, registration area, photo zone, milestone and corporate history display, and a cocktail mixing area, with clear traffic flow and rich experiences. The stage was equipped with a large straight screen complemented by main visuals and stage effects for a stunning presentation. Opening videos, guest introduction videos, milestone videos, and award videos enhanced the ceremonial feel. The summit was live-streamed on People's Daily Online, Xinhua News Client, Weijiu, Yunjiu Toutiao, Tangjiu Kuaixun, WeChat Channels, Douyin, Weibo, and Kuaishou, expanding its influence.
Project Summary
During the execution, TowinExpo leveraged its professional expertise in exhibition display, stage presentation, on-site construction, and project coordination to ensure the event's smooth delivery. A 30-second highlight reel was released on the event day, followed by a 90-second recap and guest quote clips. Coverage by 40 media outlets effectively boosted brand visibility.
