Project Background
On August 23, 2023, the "Colorful Guizhou Style, Guizhou Baijiu China Tour" 2023 Sauce-Flavor Baijiu Place of Origin and Main Production Area Brand Promotion Event was held in Guangzhou, Guangdong Province. Relevant officials from Guizhou Province and Guangdong Province, the China Alcoholic Drinks Circulation Association, and representatives of local governments, financial institutions, and news media were invited to attend the meeting. Heads of 32 key Guizhou baijiu enterprises, representatives of relevant Guangdong liquor associations, well-known entrepreneurs, key liquor merchants, and consumer representatives participated in the event.
Service Content
This event was co-hosted by the Guizhou Provincial Baijiu Industry Development Promotion Association and Guizhou Guotai Liquor Group Co., Ltd., aiming to thoroughly implement the decisions and arrangements on expanding domestic demand and promoting consumption, seize the policy opportunities of the new Guofa [2022] No. 2 document, and, in accordance with the relevant arrangements of the Ministry of Industry and Information Technology's consumer goods "Three Products" National Tour, carry out the 2023 Sauce-Flavor Baijiu Place of Origin and Main Production Area Brand Promotion, increase the supply of high-quality baijiu enterprise products, and enhance the role of consumption in driving economic growth. The Towin team provided overall planning and execution services for this event, covering stage space design, on-site material construction, process coordination, and implementation execution, ensuring that all stages of the event proceeded in an orderly manner.
Execution Highlights
The event used the Guiyang-Guangzhou high-speed rail train "Guotai" as the creative subject for the main visual design and on-site arrangement, cleverly integrating the brand image with transportation elements to form a unique visual memory point. The Towin team focused on participants' experience in stage construction, exhibition area layout, and flow line design, helping brand information be conveyed efficiently through reasonable spatial division and material presentation. At the same time, the team cooperated with the organizer throughout the process to complete process rehearsals and on-site scheduling, ensuring the event was held smoothly.
On-Site Presentation
Project Summary
The successful holding of this "Guizhou Baijiu China Tour" Guangdong Stop event demonstrated the Towin team's comprehensive capabilities in the field of event execution. From stage space design to on-site material construction, from process coordination to implementation execution, the team ensured the overall presentation effect of the event with professional services. In the future, Towin Expo will continue to leverage its experience in exhibition display and event execution to provide customers with more diversified services.