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Yutong & One Foundation Children's Traffic Safety Charity Tour: A Large-Scale Public Welfare Campaign Case Study

The Yutong & One Foundation Children's Traffic Safety Charity Tour, initiated by Yutong Bus Co., Ltd. and Shenzhen One Foundation, has reached over 300 primary schools across China since 2019, benefiting more than 150,000 students. Towin Expo, as the exhibition design and build service provider, supported the project in nearly 20 cities, using educational games and school bus evacuation drills to enhance children's traffic safety awareness.

Background

The Yutong & One Foundation Children's Traffic Safety Charity Tour is organized by Yutong Bus Co., Ltd. and Shenzhen One Foundation. Since its launch in 2019, it has visited over 300 primary schools nationwide, training more than 150,000 students. In recent years, Yutong has consistently promoted school bus safety education on campus, aiming to foster a safer environment for children through collective societal efforts.

Key Information

Towin New Idea Media partnered with Yutong Bus to support this charity tour. Together, they visited nearly 20 cities across China, using interactive activities to strengthen children's traffic safety awareness and knowledge, helping them improve their safety perception and response capabilities from the inside out.

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(On-site setup)

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Before the event, children dressed in ethnic costumes led a traffic safety exercise, giving everyone an intuitive understanding of road safety.

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(Game: Magic Box)

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(Game: Helmet Relay)

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(Game: Truck Inner Wheel Difference)

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(Game: Safe Travel Board Game)

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(Game: Seatbelt)

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(Game: Vehicle Blind Spots)

Through six games—Magic Box, Helmet Relay, Truck Inner Wheel Difference, Safe Travel Board Game, Seatbelt, and Vehicle Blind Spots—children experienced the importance of traffic safety in a fun, educational way.

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The event also included a school bus evacuation drill, simulating dangerous situations to help children perceive risks, learn essential escape techniques, and enhance their safety awareness.

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This campaign visited cities including Shantou, Qingyuan, Dongguan, Inner Mongolia, Xinjiang, Guiyang, Panzhou, Guilin, and Nanning. Moving forward, we aim to reach more children, families, and schools in remote and impoverished areas, making traffic safety education a lasting force that truly resonates.

Related Services

Towin Expo provided full exhibition design, booth construction, showroom planning, and on-site delivery for this charity event. From layout design to interactive zone setup, the Towin team ensured every step was safe and orderly, contributing to the event's success.

Industry Insight

Children's traffic safety education campaigns effectively enhance awareness through immersive experiences and interactive games. Such events demand exhibition design that balances education, fun, and safety. Towin Expo's experience in public welfare projects offers valuable references for similar educational exhibitions.

Summary

The Yutong & One Foundation Children's Traffic Safety Charity Tour has covered over 300 primary schools, benefiting more than 150,000 students. As the exhibition design and build partner, Towin Expo executed on-site services in nearly 20 cities, supporting the cause with professional expertise. Towin remains committed to backing socially valuable initiatives in the future.