Event Background
From June 20 to 25, 2022, the German Hannover International Fire Protection Exhibition (INTERSCHUTZ), after a seven-year absence, made a grand return at the Hannover Exhibition Center. As the world's top professional fire protection exhibition, this edition attracted over a thousand companies from around the world. Sany Heavy Industry, a leading enterprise in China's emergency equipment field, appeared at the exhibition for the first time, bringing two globally pioneering emergency equipment products and becoming the focus of the entire show.
Core Information
Under the exhibition theme "Protect Heroes, Guard Homes," Sany Heavy Industry displayed two flagship products: a 48-meter large-span elevated jet fire truck and a 28-meter powerful demolition elevated jet fire truck. Among them, the 48-meter large-span elevated jet fire truck has an 80-meter water cannon range, a 140-meter effective firefighting distance, and a six-section folding boom, enabling 360-degree precision firefighting with no blind spots; the 28-meter powerful demolition elevated jet fire truck carries 5 types of attachments on board, integrating firefighting, excavation, shearing, grabbing, and crushing functions, and can quickly open up firefighting and rescue channels. This was the first time Sany Heavy Industry exhibited its core emergency equipment technology and innovative achievements overseas, marking a firm step forward in its internationalization strategy.
At the exhibition site, the eye-catching "Sany Red" and the towering ultra-long boom occupied the C position, attracting customers from Germany, the United Kingdom, France, and other countries and regions to stop and inquire, showing great interest in Chinese equipment.
Related Services
As a long-term partner of the Sany Group, Towin New Thought Media provided services for this exhibition including booth construction, promotional material design, and production, helping Sany Heavy Industry perfectly display its brand image and core products at the exhibition and efficiently complete display promotion and cooperation negotiations.
Industry Observation
"Large-span space building fires" are a global challenge. Sany Heavy Industry's two globally pioneering products provide innovative solutions for China's emergency equipment and also demonstrate the hard power of China's intelligent manufacturing in the fire protection field. At this Hannover Fire Protection Exhibition, the new technologies and new breakthroughs of China's emergency equipment amazed visitors from various countries, foreshadowing the rise of Chinese brands on the international emergency equipment stage.
Content Summary
Sany Heavy Industry participated in the German Hannover Fire Protection Exhibition for the first time, becoming the star of the exhibition with two globally pioneering emergency equipment products and highlighting the strength of China's intelligent manufacturing. Through professional booth construction and material design services, Towin New Thought Media helped Sany Heavy Industry successfully complete its overseas debut and further enhanced its international brand influence.