Event Background
April, full of vitality. Towin Expo invites you to stroll through a spring craft beer market at an urban campsite.
In April, the "Hey Lu Camp! Spring Cozy – Craft Beer Market" at Raffles City Plaza officially opened. Tents, green lawns, folding chairs…
Core Information
In the specially set camping block at the B1 sunken plaza, 14 creative craft beer shops from Shenzhen were invited to set up stalls. As night falls, a tipsy charm adds a rustic delight. Besides the craft beer market and camping block, there are also Green Convenience pop-up stores, weekend music parties, and outdoor movies – all free to join, offering a more relaxed and open leisure space for everyone.
Related Services
Towin Expo was responsible for the exhibition design and construction of the camping block in this event, including the setup of tents, green lawn campsites, folding chairs, and other scene decorations, as well as the booth construction and brand display for the craft beer market stalls, ensuring the on-site delivery effect matched the event theme.
Industry Insight
The combination of urban camping and markets is becoming a new trend for commercial spaces to attract foot traffic. By creating immersive outdoor scenes, it draws young consumers to interact. Exhibition design companies need to recreate natural rustic charm within limited spaces while balancing commercial display functions, which demands greater flexibility and creativity in booth construction.
Summary
This event, set in the sunken plaza of Raffles City Plaza, offered citizens a new spring leisure experience through the fusion of a camping block and craft beer market. Towin Expo, with its professional exhibition design and construction, helped the event successfully come to life, demonstrating its execution capability in creating commercial space scenes.