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Towin Case Study | Using a banquet as the draw and liquor as the medium, examining how Moutai Chun opens new industry marketing opportunities

On June 24, the "31st Guangdong Animal Husbandry and Veterinary Science and Technology Conference - Moutai Family*Chunxiang Night" appreciation dinner was successfully held in Guangzhou. Towin New Vision International Exhibition Media assisted Moutai Chun Liquor Industry in presenting a high-quality dinner with high standards and high requirements.

Event Background

On June 24, the "31st Guangdong Animal Husbandry and Veterinary Science and Technology Conference - Moutai Family*Chunxiang Night" appreciation dinner, hosted by the Guangdong Provincial Animal Husbandry and Veterinary Medical Association and title-sponsored by Guangdong Commercial Group Co., Ltd., Guizhou Moutai Distillery (Group) Health Liquor Co., Ltd., and Guizhou Moutai (Group) Ecological Agriculture Development Co., Ltd., was successfully held in Guangzhou. This was a breakthrough journey for Moutai Chun, allowing the brand value of Moutai Chun to be further released. Towin New Vision International Exhibition Media assisted Moutai Chun Liquor Industry in presenting a high-quality dinner with high standards and high requirements.

Core Information

With the theme "Using a banquet as the draw and liquor as the medium," the dinner cleverly integrated the brand culture of Moutai Chun with the industry atmosphere of the Animal Husbandry and Veterinary Science and Technology Conference through carefully designed on-site arrangements and stage programs. Towin Expo was responsible for the overall event's exhibition design, booth construction, exhibition hall space planning, and on-site delivery, ensuring that every detail matched the brand tone of Moutai Chun.

Main KV

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On-site Arrangement

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Stage Programs

Related Services

Towin Expo provided one-stop services for this dinner, from exhibition design and booth construction to exhibition hall space planning and on-site delivery at the exhibition. Based on the brand image of Moutai Chun, the team designed a main KV and on-site arrangement with brand characteristics, and through professional construction and delivery, ensured the smooth progress of the dinner.

Industry Observation

By crossing over into the Animal Husbandry and Veterinary Science and Technology Conference, Moutai Chun successfully reached the core audience of the industry through the format of a high-end dinner, achieving an enhancement of brand value. This marketing approach of using a banquet as the draw and liquor as the medium opened up new marketing ideas for liquor brands and also demonstrated the important role of exhibition design in brand communication.

Content Summary

With professional exhibition design, booth construction, and on-site delivery capabilities, Towin Expo assisted Moutai Chun in successfully holding the "Moutai Family*Chunxiang Night" appreciation dinner at the "31st Guangdong Animal Husbandry and Veterinary Science and Technology Conference," effectively enhancing brand influence through high-quality visual presentation and spatial experience.