Event Background
On December 20, 2021, Guizhou Xijiu held the "Junpin Xijiu High-end Jiang-flavor — 2022 Guangzhou Spring Festival Customer Gathering" at the InterContinental Guangzhou Exhibition Center, inviting the president of the liquor industry association and relevant leaders, core customers of Xijiu in the Guangzhou market, distributors, and others, totaling more than 200 participants. As the event planning and execution party, Towin Expo provided full-process services for this gathering, from visual design to on-site construction.
Core Information
With the theme "Junpin Xijiu High-end Jiang-flavor," Towin Expo combined brand elements such as the Xijiu logo, primary colors, and products to design a simple, striking, and easily recognizable key visual for the event, amplifying the visual sense and leaving a stunning impression.
The stage used a curved screen, combined with stage art and visual lighting effects, distilling the product design aesthetics and cultural connotations of the Xijiu brand to bring guests an immersive experience.
The outer venue featured three functional zones: cultural display, product display, and an interactive bar, with arrangements including violin performances, custom cocktails, and product displays, presenting the Xijiu brand image, product design, and brewing craftsmanship through the five senses of sight, hearing, taste, smell, and touch.
Related Services
Towin Expo provided one-stop services for this gathering, including event planning, visual design, video production, stage art design, conference execution, content and flow design, promotional copy and promotion, venue design and construction, photography and videography, performance resources, venue negotiation, and hotel services.
Industry Observation
In high-end liquor brand events, cultural perception and sensory experience are increasingly becoming key to moving guests. Through five-sense experience design, integrating brand image, product craftsmanship, and cultural connotations into every detail of the venue can effectively enhance brand recognition. In this project, Towin Expo achieved a balance between brand display and emotional communication through a concise yet refined functional zone layout and immersive stage design.
Content Summary
In this Junpin Xijiu Spring Festival Customer Gathering, Towin Expo successfully created a customer appreciation event for Xijiu that combined brand display and cultural connotations through carefully planned visual design, stage art construction, and five-sense experience zones, earning recognition from the host and attending guests.