Event Background
On August 31, 2016, GAC Trumpchi held a tasting event for its new SUV model GS8 at Six Senses Qingcheng Mountain in Dujiangyan, Chengdu. The event took the form of a product tasting, sharing salon, and dinner banquet, aiming to showcase the GS8's design philosophy and product strength to media and guests. Towin Expo was commissioned to handle the full planning and design of the event.
Core Highlights
From the hotel entrance to the outdoor setup, the Towin team integrated the GS8's brand identity and vehicle elements into the environment, creating a rugged, wild visual impact. During the indoor dinner segment, through designer explanations, power demonstrations, and model catwalks, the GS8's 'Born to Conquer' product traits were vividly presented. The stage adopted clean lines and a 'less is more' design principle, highlighting the dazzling effect of the new car's debut.
Related Services
Towin Expo provided full-process services for this event, from planning and design to construction and execution, including: event theme planning, venue layout and decoration, stage design and construction, lighting and sound tuning, and on-site process control. Through professional exhibition and brand space design, Towin helped GAC Trumpchi GS8 make a successful debut.
Industry Insight
When launching new cars, automotive brands increasingly focus on immersive experiences and conveying brand identity. Choosing a distinctive hotel for a tasting event, combined with salon and dinner formats, creates an upscale, intimate atmosphere that allows guests to deeply appreciate the product's appeal. Through precise scene design and execution, Towin Expo helps clients achieve effective brand-product communication.
Summary
Towin Expo planned and executed a high-end new car tasting event for the GAC Trumpchi GS8 at Six Senses Qingcheng Mountain in Chengdu. From entrance decoration to stage design, the team used a clean, grand style to highlight the product's rugged character, and ensured smooth execution through meticulous process control. This event showcased Towin's expertise in automotive brand event planning and exhibition design.