Background
Frankfurt Trade Fair Company celebrated its 100th anniversary in December 2008. In fact, Frankfurt's exhibition industry has a history of over 800 years. Merchants once met at the Römer Town Hall, a medieval building in the city center that served as a marketplace. In 1240, Holy Roman Emperor Frederick II granted Frankfurt the right to hold fairs, launching the first autumn fair.
Key Information
In modern times, the need for large exhibitions and cultural events led to the construction of the Festhalle multifunctional hall in 1907, one of the largest venues in Europe at the time, and the founding of Ausstellungs- und Messegesellschaft mbH that same year. The hall was completed in 1909, and merchants gathered at the new site for negotiations. In 1919, the company held its first international Frankfurt trade fair. As product categories expanded, exhibitions became more specialized, with individual product segments evolving into independent trade fairs for books, automobiles, textiles, and more. Today, Frankfurt has developed several world-leading industry fairs. Facing globalization, Frankfurt Trade Fair began investing more in products and other markets. In 1987, the group held its first trade fair outside Germany—Interstoff Asia in Hong Kong—and established its first overseas subsidiary in Tokyo in 1990.
Frankfurt Trade Fair (Shanghai) Co., Ltd. was registered on December 7, 2001, in the Pudong New Area of Shanghai as a limited liability company (wholly owned by a Taiwan, Hong Kong, or Macau legal person). Its registered address is Units 01, 04, 10th Floor, and 11th Floor (corresponding to actual floors 9 and 10), Building 1, No. 1229 Century Avenue, China (Shanghai) Pilot Free Trade Zone. Its business scope includes organizing and hosting various economic and technical exhibitions and conferences within China; holding conferences abroad; and providing exhibition consulting, corporate management consulting, investment consulting, international economic information consulting, and trade information consulting.
Related Services
As a professional exhibition design and construction service provider, Towin Expo offers end-to-end services from booth design and construction to on-site delivery for exhibitors. For various industry fairs under Frankfurt Trade Fair, Towin Expo can help companies create booths that align with their brand image and attract visitor attention, ensuring they stand out at major international exhibitions.
Industry Insights
The development of Frankfurt Trade Fair reflects the evolution of the exhibition industry from traditional markets to specialized, international events. Today, the global exhibition industry is dominated by European countries such as Germany, Italy, and France, with Frankfurt Trade Fair Company ranking among the world's top players thanks to its long history and strong resources. For Chinese companies, participating in renowned international fairs like those in Frankfurt is a key way to expand overseas markets and enhance brand influence.
Summary
Frankfurt Trade Fair Company has a history of over 800 years, from the first autumn fair in 1240 to the construction of Festhalle in 1907 and its first overseas exhibition in 1987, gradually becoming a global leading exhibition group. Its Shanghai subsidiary, established in 2001, organizes and hosts various exhibitions and conferences in China. Towin Expo, as an exhibition design and construction service provider, can help companies efficiently participate in Frankfurt's series of fairs.