Project Background
SANY Heavy Equipment's 2019 national roadshow, themed "Infinite Splendor, Radiant SANY," was held from March to June 2019 across 16 regions in China, including Sichuan, Jiangxi, Anhui, Henan, Jiangsu, and Shanxi, with approximately 500 attendees per event. The roadshow aimed to deepen communication with regional customers, convey brand service upgrades, and reinforce customer awareness of SANY Heavy Equipment's products and services.
Services Provided
The Tuoyuan team provided full event execution services for the roadshow, including stage and space design, on-site material setup, process coordination, and implementation. The team created a unified visual identity aligned with the tour route and made flexible adjustments based on each venue's conditions to ensure smooth execution.
Execution Highlights
To enhance customer engagement, the Tuoyuan team designed a grand and elegant scroll featuring the SANY Heavy Equipment roadshow route map, with spaces for leaders and customers to sign at each stop. After the roadshow, the scroll was kept as a commemorative keepsake, serving as a unique testament to brand-customer interaction.
During the event, SANY Heavy Equipment introduced its new "Three Fast, One Compensation" service commitment to customers: "Three Fast" means rapid personnel dispatch (arrival at the mine within 2 hours), rapid parts supply (delivery to the mine within 8 hours), and rapid problem resolution (issues resolved within 12 hours); "One Compensation" means compensation for delays (customers retain the right to compensation of 10,000 RMB in parts per hour of delay). The Tuoyuan team clearly and powerfully communicated this commitment to on-site customers through stage presentation and process design.
The stage design utilized lighting, sound, LED screens, and other equipment to create dazzling effects; the LED backdrop featured an ultra-wide screen for a visually stunning experience, creating a strong brand atmosphere.
On-Site Presentation
Project Summary
The roadshow lasted four months and covered 16 regions nationwide. The Tuoyuan team maintained consistent delivery quality across multiple locations, ensuring continuity and consistency through meticulous on-site coordination and material setup. The scroll signing activity and the launch of the "Three Fast, One Compensation" commitment effectively enhanced customer interaction, fostering a closer connection between the SANY Heavy Equipment brand and its customers.