Project Background
On March 18, 2025, SANY Heavy Industry held the 2025 New Energy Product Launch Event and Guangdong SANY Opening Ceremony in Guangzhou. As a leading enterprise in the construction machinery industry, SANY Heavy Industry chose to officially launch its new energy product line in Guangzhou and simultaneously hold the opening ceremony of Guangdong SANY, aiming to showcase the brand's strategic layout and innovative achievements in the new energy field.
Scope of Services
The Towin team provided full-process services for this event, from planning to execution, covering event key visual design, on-site space planning, stage construction, material production, process coordination, and on-site execution. Based on the event requirements, the team reasonably divided functional areas such as the check-in area, equipment display area, tea break area, and photo area to ensure smooth traffic flow and a comfortable experience.
Execution Highlights
The event opened with the opening dance "Leaping into the Future." Leaders of SANY Heavy Industry delivered speeches and introduced the new energy strategic layout and the launch of the 2025 products. The subsequent ceremonies, including lion eye-dotting and green plucking for blessings, not only carried on Lingnan culture but also symbolized the official launch of Guangdong SANY. The dinner segment featured cultural performances such as a band performance, guofeng dance, and youth song and dance, interspersed with lucky draws, creating a lively and warm atmosphere.
On-site Presentation
The main KV centered on the SANY Heavy Industry brand logo, with red as the primary color, paired with an industrial-style background, displaying 2025 new energy product models and strengthening the brand's visual impact. The on-site setup focused on details; from the check-in area to the equipment display area, every part reflected the Towin team's control of spatial aesthetics and functionality.
Project Summary
For this launch event and opening ceremony, the Towin team, with professional exhibition display and event execution capabilities, helped SANY Heavy Industry successfully convey its brand culture and technological innovation strength. The event not only showcased SANY's new energy products but also enhanced attendees' brand identity through carefully planned ceremonies and performances.
