Project Background
On March 18, 2025, SANY Heavy Industry held the 2025 New Energy Product Launch and Guangdong SANY Grand Opening Ceremony in Guangzhou. As a leading enterprise in the construction machinery industry, SANY chose Guangzhou to officially unveil its new energy product line and simultaneously celebrate the opening of Guangdong SANY, aiming to showcase the brand's strategic layout and innovative achievements in the new energy sector.
Services Provided
The Tuoyuan team provided full-process services from planning to execution, including key visual design, on-site space planning, stage construction, material production, process coordination, and on-site execution. Based on event requirements, the team reasonably divided functional areas such as registration, equipment display, tea break, and photo zones, ensuring smooth traffic flow and a comfortable experience.
Execution Highlights
The event kicked off with the opening dance "Leaping into the Future," followed by a speech from SANY leadership introducing the new energy strategic layout and the launch of 2025 models. Subsequent ceremonies such as lion awakening and vegetable picking for blessings not only inherited Lingnan culture but also symbolized the official launch of Guangdong SANY. The dinner featured performances including a band, traditional Chinese dance, and youthful song and dance, interspersed with lucky draws, creating a warm and festive atmosphere.
On-Site Presentation
The main key visual centered on the SANY brand logo, with red as the primary color, complemented by an industrial-style background, showcasing 2025 new energy product models and enhancing brand visual impact. The on-site layout paid attention to details, from the registration area to the equipment display area, reflecting the Tuoyuan team's control over spatial aesthetics and functionality.
Project Summary
For this launch and opening ceremony, the Tuoyuan team leveraged its professional exhibition and event execution capabilities to help SANY successfully convey its brand culture and technological innovation strength. The event not only showcased SANY's new energy products but also enhanced attendees' brand identity through carefully planned ceremonies and performances.
