Project Background
Sany Heavy Industry held the 2012 Global Tour Exhibition (Dragon and Elephant Dance Together) and C8 Concrete Pump Truck Launch Event at the Beijing National Stadium (Bird's Nest), with 500 attendees. This launch event was not only a stage for Sany Heavy Industry to showcase its latest products, but also an important milestone in its internationalization strategy.
Scope of Services
The Towin team provided comprehensive event execution services for this launch event, including stage space design, on-site construction, materials production, process coordination, and on-site execution. We fully leveraged our professional strengths in the exhibition and display field to perfectly integrate product launch with brand image display.
Execution Highlights
The stage design adopted the concept of a time tunnel, symbolizing Sany's forward-looking vision as an industry leader. In terms of spatial layout, we cleverly utilized the venue characteristics of the Bird's Nest to create an atmosphere combining a sense of technology and a sense of power. At the same time, through meticulous process management, we ensured seamless transitions between all segments of the launch event, bringing an immersive experience to the 500 guests on site.
On-site Presentation
Project Summary
This launch event successfully demonstrated the results of the integration of Chinese and German technology following Sany Heavy Industry's acquisition of Germany's Putzmeister, and the launch of the C8 concrete pump truck marked a new height in industry technology. Through professional event execution capabilities, the Towin team helped the client perfectly present its brand image at a national-level venue, once again proving that we are not only skilled in exhibition design and construction, but also capable of large-scale event planning and execution.