Project Background
SANY Heavy Industry held its 2012 Global Roadshow (Dragon & Elephant Dance) and C8 Pump Launch at the Beijing National Stadium (Bird's Nest), with 500 attendees. This launch was not only a stage for SANY to showcase its latest products but also a significant milestone in its internationalization strategy.
Services Provided
TowinExpo provided comprehensive event execution services for this launch, including stage design, on-site construction, material production, process coordination, and on-site execution. Leveraging our professional strengths in the exhibition and display field, we seamlessly integrated product launch with brand image presentation.
Execution Highlights
The stage design adopted the concept of a time tunnel, symbolizing SANY's forward-looking vision as an industry leader. In terms of spatial layout, we cleverly utilized the venue characteristics of the Bird's Nest to create an atmosphere combining technology and strength. Meanwhile, through meticulous process management, we ensured seamless transitions between each segment of the launch, delivering an immersive experience for the 500 guests on site.
On-Site Presentation
Project Summary
This launch successfully showcased the results of Sino-German technology integration following SANY's acquisition of Putzmeister. The introduction of the C8 pump marked a new height in industry technology. Through professional event execution capabilities, TowinExpo helped the client perfectly present its brand image at a national-level venue, once again proving that we are not only proficient in exhibition design and construction but also fully capable of large-scale event planning and execution.